Chuy's 2012 Green Chile Fest

Chuy’s Tex-Mex has been celebrating the Green Chile Festival every summer for over 20 years. Each year has a different theme with new menu items and collectible t-shirts and giveaways.

To coincide with the election year, Chuy’s held a mock campaign with their original super hero, Super Pepper, running for president. New menus were designed, as well as a commemorative t-shirt, bumper stickers, buttons, signage, and a social media campaign was launched on facebook to tease the event.

Illustrations by Zachary Rojas.