Sabre Travel Network 2011 TMU Event

The Technology and Marketing University (TMU) is a conference attended by travel agents and marketers from all over the world. The theme for 2011 was “Finish First: Check the Fitness of Your Business.”

To coincide with the theme, graphics were inspired by varsity athletic uniforms, and attendees were given Sabre-branded fitness gear like reusable water bottles, power bars, and gym totes.

The event was held at the MGM Grand in Las Vegas, and large freestanding graphics provided visual presence and wayfinding information.