Sweet Cream Suds

The owner of this homemade goat soap company was looking to rebrand her packaging to coincide with the opening of her first storefront, a 100-year-old building in the town square of Crowell, Texas.

The concept was to capture an old-town general store feel, using a mixture of delicate and playful fonts. The design is modern and simple through the use of black on ivory. This approach also emphasizes the products’ use of all-natural ingredients without any chemicals.

Since the store opened in March 2013, Sweet Cream Suds has been selling soaps faster than can be stocked.